Nationally, the real estate market has climbed steadily for almost a full year. Many year-over-year (YoY) growth metrics maintain positive growth that exceeds most location’s expectations.

However, it’s beginning to slow down. Some experts say the end is near.

We disagree. 

The housing market may be slowing down a little. But the St. Petersburg housing market is still outperforming last year. And its anticipated projections.

Different experts say different things. The long-term profitability of an investment is easy to overlook when a market expands as much as it has this past year.

But the real estate industry hinges on context and long-term consideration. 

And the real estate market in Florida is still a profitable investment. Keep reading to learn all you need to know.

Florida Market Analysis Metrics Still Surpass Previous Years

Experts predicted St. Petersburg to outpace 2021 the national average housing metrics. 

Locally, the St. Petersburg, Florida sale price value was expected to be above average. Experts anticipated:

  • An +8.7% YoY for the number of homes sold in the St. Petersburg real estate market
  • A +7% YoY for the number of homes sold nationwide
  • Median sale prices to increase +7.5% YoY in St. Pete, Florida real estate market
  • Median sale prices to increase +5.7% YoY nationwide

So how did the Florida real estate market in 2021 actually turn out? 

Almost halfway into 2021, St. Petersburg FL home prices increased +27.3% YoY. The number of homes increased from 407 in May alone to 732 homes sold this year

Even if the St. Petersburg market numbers slow down, the market maintains a YoY increase.  The words “slow down,” “decrease,” or “cooling” cause alarm for some. But those descriptors don’t regard the overall health of the real estate market.

They only mean that the intense growth is a small percentage lower than last month. And the past several years show a dependable, reliable Florida property investing location.

But before we move on, let’s talk about rent.

St. Petersburg Rental Market Compared to Florida’s Rental Market

The average rent in St. Petersburg, Florida is $1,458 per month. That’s a +6% YoY increase from last year, 2020. 

In order to compare the rental market in St. Pete to the rental market in Florida, we’ll add some context. Here are some more average rent statistics:

  • The average apartment size is 871 sqft.
  • 53% of rent paid in St. Pete ranges from $1,001-$1,500 per month 
  • 46% of housing is renter-occupied
  • There is a greater percentage of $1,501-$2,000 renters (28%) than $701-$1,000 renters (11%)

These numbers show that long-term real estate investing in St. Petersburg is dependable. 

Now let’s look at Florida. Here’s a brief list of other major Florida cities and their rent averages:

  • Jacksonville: $1,196 rent average with a +8% YoY increase
  • Tampa: $1,451 rent average with a +7% YoY increase
  • Miami: $1,774 rent average with a +4% YoY increase
  • Orlando: $1,444 rent average with a 2% YoY increase
  • Clearwater: $1,377 rent average with a +9% YoY increase

So what do we make of that? Two things.

First, St. Pete has a $1,458 rent average and a +6% YoY increase. This gives it a steady middle standing in Florida’s real estate market. 

Second, St. Pete has the largest renter population out of all of these listed cities. 

Miami has the highest rent average but a lower percentage of renter households. And Clearwater’s highest rental YoY increase is balanced by their lower rental percentage.

The real estate market after coronavirus isn’t one to shy away from, at least here. 

St. Pete’s Neighborhoods Have Diverse Price, Value, and Location Attributes

Real estate investing in Florida is much more diversified by St. Pete property investments. 

This town isn’t desirable just because of its sports teams or beach access. St. Pete stands out from the real estate market in Florida because of its:

  • Broad range of home values
  • Competitive rent averages
  • Expansive location options
  • Many neighborhoods with different attributes
  • Diverse scenery
  • Proximity to other towns and real estate markets

Buying property in St. Petersburg has twofold advantages. The options are broad-scoped and the market benefits from its range.  

Mid-2021, there are 1,000+ homes for sale in St. Pete, FL. Here are the numbers that prove its broad reach:

  • Home prices range from $9.9K to $16.8M
  • Out of St. Pete’s 106 schools, 35 schools are private and charter schools
  • Rentals range from $705/month to $15K/month

As you can see, price and value have an expansive range in the real estate market in St. Pete.

This allows the Florida real estate market to remain sustainable. The market isn’t conformed and dependent on one trending neighborhood. 

Wealth is distributed throughout various areas. And there are many different properties to accommodate different types of wealth.

But the physical properties in St. Pete aren’t the only unique feature. Differing environmental scenery makes this area a profitable, long-term investment. Each neighborhoods environment offers something different. That includes:

  • Parks, some neighborhoods with multiple in walking distance
  • Ponds or lakes
  • Beaches within walking distance or short driving distance
  • Walkable downtown areas
  • Peaceful settle-down neighborhoods
  • Quiet neighborhoods that are walkable
  • Seawalls and kayak departures

Some neighborhoods have multiple of these environmental attributes in one, like Old Northeast. This particular downtown neighborhood is peaceful, beautiful, and walkable. Parks and a beach, sports recreational area, and biking trail along the seawall are nearby. 

But we can’t leave it at that. Let’s briefly break down St. Petersburg neighborhoods to better describe the real estate market in Florida. 

Rental Market Analysis of Neighborhoods in St. Petersburg FL

The St. Petersburg area offers a broad spectrum of neighborhood attributes, environments, and affordability. 

St. Petersburg’s most affordable neighborhoods are Casler Heights and Highland Oaks, each averaging $1,041/month. The most expensive neighborhoods are:

  1. Downtown St. Petersburg: $2,276/month
  2. Historic Roser Park: $2,276/month
  3. Crescent Lake: $2,184/month
  4. Historic Old Northeast: $2,184/month
  5. Old Southeast: $1,916/month

But St. Pete has a lot of neighborhoods. And the average price isn’t the only key factor. Each of these neighborhoods offers a combination of:

  • Different property types
  • Proximity to different schools and school levels
  • Quick access to parks or the water
  • Bike routes
  • Bars, restaurants, shopping, and necessities in close proximity

These variations are what keep the St. Pete FL real estate market energized and opportunistic. There’s room for growth, and the growth here is unique.

The Pinellas County Real Estate Market Maintains Year-Round Tourism

In St. Pete FL specifically, tourism isn’t based on any single season, industry, or attribute. Tourism sustains all year because of Florida’s weather, attractions, and affordability. Let’s break it down by season.

Winter: Northerners travel down to Florida and stay anywhere between 3-6 months. Restaurants and other businesses get busy.

Spring: Spring break vacationers. Spring Break tourism lasts months due to differing school schedules across the country. Beaches and restaurants get busy.

Summer: Summer vacations. Beaches and restaurants get bust. 

Fall: Northerners are still here. You’ll hear locals refer to this phenomenon as “snowbirds”. 

We know that the real estate market and the economy are directly connected. The economy in Florida has a better backbone than many places because of its year-round tourism and diverse demographic. 


Real Estate Development in St. Pete, FL expands Market Inventory and Value

It’s pretty common to hear about people retiring to Florida. This is true (and it’s a great contribution to our economy!) but development in St. Pete shows that the demographic isn’t concrete.

The population’s age has lowered. Property development over the past couple of years is one way to see that. 

Over 800+ apartment units appeared from new apartment buildings in 2020. That amount is made up of four different apartment buildings. And by the beginning of 2021, at least one of them reported already 86% capacity. 

But apartment buildings aren’t all.

The real estate development currently under construction signals well-rounded growth. Plans include more housing to hotels, retail spaces, hospital expansions, and a museum. And it’s not stopping there.

The proposed development includes even more. St. Pete housing, community centers, more museums, expansions, parks, cooperative retail spaces, and luxury lifestyle facilities. 

St. Pete is the Shining Star of the Real Estate Market in Florida

All of Florida might be the “Sunshine State”. But St. Pete, FL is its shining star, especially when it comes to the real estate market. 

The real estate market after the pandemic has been a whirlwind. The real estate market in Florida might have slowed down a little. But that doesn’t stop the St. Pete market from being a great investment. 

You can invest in Florida real estate even if you don’t live in the area. Find more information about how to do that through an investors club like this one

Can you guess 2020’s top-ranked state for inbound moves?

The state with a river deeper than the Grand Canyon, known for potatoes, and named to mean “the gem of the mountains.” That’s right, Idaho.

Idaho is “the gem of the mountains” for reasons more than gemstones. Throughout the United States, Idaho ranks #4 in fiscal stability, #3 in public safety, and #3 in the economy. And those are only some of the reasons that make real estate in Boise, ID a cutting edge investment.

That makes looking for property management in Boise a decision more imperative than ever.

This is where most people are moving throughout the country. It’s a longstanding, dependable, and desirable economy. And everywhere in Idaho is beautiful. You’re going to need the best team to make sure your vacancies are low and your returns are high.

That’s why we’re so excited to share that All County Property Management Franchise Corp. is expanding its services to West Boise, Idaho with the opening of All County Triangle.

Looking for property management companies in Boise? Keep reading for all you need to know.

Reliable Property Management Service with All County®

Even though our CEO started All County Property Management in 1990, you’ll still find her at the office. All County Property Management has over 30 years of experience and more than 60 locations nationwide.

We’ve cultivated a dependable foundation of property management for states across the country. Our latest expansion is offering property management in Boise—Meridian is the specific area where you’ll find their office.

All County Triangle has this foundation behind them, propelling them forward. Partnering with All County Triangle for property management services in Boise is more reliable than other options. Here’s why:

  • A nationwide network of 60+ property management companies for support, guidance, and networking
  • Established brand with a great reputation and respectable authority
  • Consistent operational standards and values
  • Support, guidance, and accountability from All County franchise headquarters

All County stands by offering competent and profitable services. And we stand by each location, helping along the way.

Meet Your Investment’s Caretaker: All County® Treasure Valley

If it wasn’t enough for all of Idaho to be considered “the gem of the mountains,” Boise and surrounding regions are considered “Treasure Valley.” And this name is very fitting for the services and care you’ll receive through All County®.

Shaun Reid owns and operates All County Treasure Valley. And he’s eager and equipped to offer the best property management in Boise. Here’s how.

A longtime Californian, he committed to moving to Idaho after his first visit in 2000. After experiencing the immense beauty and kindness that Idaho has to offer, he knew that’s where he wants to be. These are the people he wants to help thrive.

Later, he first-hand experienced the thriving Idaho housing market. So when you partner with All County Triangle for rental property management in Boise, you’re getting experienced and knowledgeable service from someone who knows how to maximize your returns.

Shaun prioritizes being a property manager that’s trustworthy, well-manages properties, and can offer first-hand experience in a competitive market. He wants to help provide more housing options for those in the area as well as those hoping to get involved with one of the fastest-growing markets in the nation.

Real Estate Investing in Boise, Idaho

People have made major moving decisions throughout the recent pandemic. But people moved to Idaho at impressive rates even before the past year and a half.

This is because Boise, Idaho offers the best of any environment. Here are some examples:

  • A plethora of bars and restaurants to choose from
  • Quick access to many different outdoor activities
  • Thriving music and art scenes
  • Job opportunities
  • Metropolitan and scenic environments
  • Safe and reliable infrastructure, including public safety, economic reliability, and more
  • A real estate market that becomes more and more of a great investment

That makes the Idaho investment property real estate market a great investment. And the growth is steady with no cause for alarm.

The Best Property Management in Boise, Idaho

Even though Boise is an investment reliable enough to make it a good investment, you’ll want property management in Boise with experience in that market.

And if you don’t have an investment property in Boise but, like us, you’re starting to like the sound of it, don’t worry. All County Treasure Valley can easily provide long-distance investment property management from wherever you are.

We pride ourselves on that ability with all of our locations. So check out the tried-and-true services that we use to manage your property and increase your returns, found here.

Investors, homeowners, and tenants alike are moving away from their cities.

Housing costs have risen on top of the recent effects of the coronavirus. And they’re in search of more elbow room and cost-saving solutions.

The freedom and agency to change your environment are big reasons why real estate investing is worth it. If you do your research, you might be able to find a town you can grow with while building your future.

This isn’t wishful thinking. Here’s how the founders of All County Property Management Franchise Corp. changed their environment to create the future they wanted.

Why Real Estate Investing Is Worth It

Scott McPherson and Sandy Ferrera are the founders of the All County® Property Management Franchise Corp. They’ve been in the real estate investment industry for over 30 years.

They built their success from the ground up, and it started with real estate investing. 

Sandy used the right real estate investing strategies to build her portfolio before creating a property management company. Then, Scott and Sandy franchised All County Property Management. They continued into construction, but they’re still active in both real estate investing and property management. 

For most of that time, their home base operated from St. Petersburg, Florida–a city with over 260,000+ people.

But after the past year, Scott and Sandy felt similar to many within the real estate industry. They wanted less noise, more room, and market trends they could stay ahead of.

They found just a solution in a great little town in northern Florida.

Investing in Monticello, Florida

Monticello was established in 1827. It has a population of fewer than 2,400 people but it’s the only incorporated city in Jefferson County. And it’s situated with two promising cities no further than 30 miles away on either side.

Florida’s capital Tallahassee is 26 miles away. The bustling Thomasville, Georgia is 23 miles away. If they miss a busy city, they can spend a few hours in Tallahassee. Or they can head to Thomasville to experience southern charm in a city still on the rise.

But it goes beyond location. Monticello, Florida is a gem in its own right, and it’s a perfect example of why real estate investing is worth it. It’s a growing city, but it has all of the benefits of living in a small town.

About Monticello

Finished new investment property by McPherson Construction and Design in Monticello, Florida

This once-thriving town felt a downturn in 2008 as much of the country did, but that’s all changing.

Passing through town are two main arteries—U.S Route 19 and U.S Route 90—which meet at the town’s center.

The two main roads’ intersection point is the Courthouse circle. When you enter the roundabout, you can’t miss the majestic courthouse or its bells ringing out each hour. Storefronts and restaurants surround the courthouse, and the area has been a hunting ground for many antique enthusiasts.

It offers the small-town community feel with affordable housing solutions. There are walkable neighborhoods close to retail stores, restaurants, and public activities. And new construction is creating new housing opportunities.

Transforming a Town and Building Your Future

This beautiful and walkable town is undergoing its own metamorphosis.

Many of Monticello’s historic structures are getting an update. For example, new roofs, paint, and windows for the courthouse. New residential loft apartments, charming shops, and eateries are other additions increasing value.

It has been important to Scott and Sandy to pay tribute to the town and its citizens by paying tribute. They wanted to preserve the significance of these buildings’ historic nature, and they didn’t want to lose the city’s quaintness.

Scott informed us that he wants the city and merchants to thrive together. Giving the townspeople a wonderful place to live, work, and gather is one of their greatest values.

How Scott and Sandy Continue Building Their Future

After moving investments into Monticello, the team at McPherson Construction and Design realized they could fill a necessary void: building single-family homes for Monticello’s residents. They took that leap, expanded their constructive efforts to include restoring buildings, and they continue to increase housing for this town.

McPherson Construction and Design is finishing a subdivision of homes started previously in the early 2000s. These are 3- and 4-bedroom homes, and they’re priced low, starting at the low 200-thousands.

New real estate investment properties in Monticello, Florida by McPherson Construction and Design

McPherson Construction wants to keep with the small community feel. They’ve also constructed several garden homes in walkable neighborhoods. With homes starting from the low 100-thousands, residents can walk to places to shop, dine, or spend the day.

In 2022 Scott McPherson has plans to break ground on another “front porch community”.

This husband-and-wife team believes this small community offers a powerful punch. They have their own plans to make this their home base.  

When we asked Sandy “why Monticello?” She replied, “there is no shortage of friendly faces. It’s a great walkable city with room to spread out, and of course the affordability”. 

With Florida being a no-income-tax state, Monticello offers a lower entry base. It has seen its share of new industry moving in met with housing shortages. That’s why real estate investing in Monticello made perfect sense for this long-time investor team.

Real Estate Investing with a Team

Scott and Sandy weren’t only able to find success in real estate investing by being married. However, a lifelong partnership doesn’t hurt.

The benefits of real estate investing are still available if you start out on your own. Building a real estate investment network ensures your success either way. The best way to do that is to join a real estate investment club.

After so many years of experience, Scott and Sandy wanted to help others experience why real estate investing is worth the journey. Using their nationwide property management franchise organization, they created a platform for investors.

The All County Investors Club connects real estate investors of all experience levels. There, they share knowledge, insight, and potential investment opportunities.

Ready to get started? Start by learning more about their real estate investment club. Head over to the All County Investors Club page.

The pandemic might have caused some worry in the real estate industry over the past year. But Santa Monica and Los Angeles investment property markets remain reliable. 

If you’re looking for property management in Santa Monica, we have good news.

Rent remains high in Santa Monica. That means there’s still a lot of people for apartments around west Los Angeles. The market’s proving that more and more people are already re-filling the city. They couldn’t stay in the suburbs for long.

Do you have an investment property in Santa Monica, Beverly Hills, or other parts of LA? You’ll want the best Los Angeles property management company.

And this is why we’re excited to announce that All County Franchise Corp. is extending its client-oriented services to the West Los Angeles area.

Here’s what you need to know.

Experience-Based Service with All CountyⓇ

Our CEO started our home location in 1990. She spent almost 20 years running that location before franchising in 2008.

All County Grande Hills is the newest of our 55+ franchise locations across the country. They enter the LA property management scene with layers of experience and support.

But they’re reliable beyond the franchise support system behind them. Grande Hills’ owner, and the team she’s put together, bring even more experience to the table.

This property management company in Santa Monica will keep you in good hands. And they’re people you’ll be excited to work with.

Meet the Owner: Genina Aquino

Genina Aquino had a long-time dream to open and own a business in California.

Her professional life built a firm foundation of diligent experience and relevant expertise. With that, she opened and owns All County Grande Hills.

Aquino has been in the real estate business before opening this franchise location. Previously, she bought and sold residential properties. She has a deep understanding of the ins and outs of owning, selling, and managing real estate.

But her relevant experience doesn’t stop there. Aquino’s experience also includes being a senior corporate manager, investor, and business owner.

Combine her financial, residential, management, and entrepreneurial skills. She brings all of this to the table and offers the best property management services you could ask for.

What’s Included with this Property Management in Santa Monica?

Each of our franchise locations exhibits our values and standards. Our tried-and-true services maintain for property owners and tenants. All County Grande Hills is no different.

They’re eager to provide the most reliable and efficient property management services.

Foundational Investment Property Experience

Distinct trust and reliability are required when utilizing a property management company. Genina Aquino, All County Grande Hills owner, knows this first-hand.

Aquino can best serve property investors because she used to be one.

She knows exactly what investors need from a property management company in Santa Monica. And she knows how to get the most out of your investment.

Dependable Management Services

All County Grande Hills knows that the best way to maintain an investment is to put the best practices in place. Those services include:

  • Tenant screening
  • Negotiation
  • Placement and renewals
  • Reliable rent collection
  • Up-to-date technology 
  • Maintenance coordination
  • Easy, online accounting and reporting
  • Marketing rental properties

Throughout parts of Los Angeles, All County Grande Hills will care for your investment.

They’ll deal with everything a rental property requires so you don’t have to. And they’ll do it quickly, respectably, and cost-effectively.

Property Management That Prioritizes Your Profit

We know the apprehension signing on a property management company. Your investment is supposed to make you money, not cost you and create more trouble than it’s worth.

But here’s the thing: we’ve been doing this for a long time.

Our CEO started out by building a real estate investment portfolio. Then, she stepped into property management after she knew exactly how to do it the best way. Maximizing property investments in the present and for the long run.

All County Grande Hills owner, Genina Aquino, brings the same understanding.

Here’s how we’re able to maximize your profit:

  • Utilize our network of resources within our franchise organization
  • Provide a network of vendor relationships (quality work and great prices)
  • Evaluate your property and get the most out of it
  • Market your property fast
  • Place the right tenant and decrease vacancies
  • Keep maintenance up to par and give your property longevity
  • Offer our inner-organization investment network

And if your rental property is in Los Angeles County, you’ll want the most out of your investment. And you’ll want a team who can make that happen.

Rental Management Services Beyond Santa Monica

Our organization prides itself on extending knowledge and resources to build investment portfolios.

All County Grande Hills’ office is in Santa Monica. But their property management services aren’t limited to just that area. Those include zip codes in:

  • Los Angeles
  • Beverly Hills
  • Santa Monica

What does that mean for you? Grande Hills’ opportunity to manage your property isn’t limited to Santa Monica. It also means that there’s huge potential to continue growing your investment portfolio.

Investment Property in Santa Monica, Los Angeles, and Beverly Hills

We’ve all been through a whirlwind of a year—no matter your industry.

The onset of the pandemic slowed the housing market and probably made a lot of people uneasy.

But over here at All County, long-time knowledge of this industry allowed us to remain calm. We knew this is a stable industry. We knew investment opportunities for the owners within our network would keep coming.

If you have an investment property in Santa Monica, Beverly Hills, parts of Los Angeles, you might need a property management company. Or maybe you’re just starting to learn about investment properties. You want to build your own rental portfolio, and you’re interested in these areas.

Either way, we want you to receive the best service possible. And we want you to be confident in this decision.

It doesn’t matter if you’re new to real estate investing or if you’re seasoned and looking for new property management. You’ll want to have All County Grande Hills in your corner with properties in and around Santa Monica.

Not in southern California? Check out our other locations across the country.


Breaking 100k in Monthly Gross Revenue: An Interview with Simon Heart


In July All County® Franchisee, Simon Heart broke 100k in gross revenue with his Property Management Franchise, All County Boulder. Simon is a dual franchise owner for All County with locations in Boulder and Fort Collins, Colorado. Beth Davis corresponded with Simon via Zoom to congratulate him on his accomplishment and get some insight into his success.


What is your Background and what Franchises do you run? 

My background is as an engineer and management consultant.  I worked for a large consulting company for 20 years prior to joining the All County world. Even though my degree was in engineering, I never really thought of myself as an engineer. I was much more on the marketing and business development side of that business. I first became an All County Franchisee in 2012, at that time I started the Boulder Colorado location. Then, in 2017 I acquired the Fort Collins location from another franchisee who had health issues.


What’s it like running two franchises?

It’s Great! Actually, my life is better! Initially, I had to divert energy from Boulder and dive into Fort Collins to try to get it going. It was extremely small when I took it on and it essentially had one real employee there. Now that it is off the ground my current existence is really nice. I get to bounce back and forth between the two locations. I typically alternate like Monday and Thursday in Fort Collins, Tuesday and Friday in Boulder. It keeps my life interesting and different. And I like the people in both locations so it’s fun for me to get to mix it up and spend the days with different people. It also makes it easier to carve out time for myself too because people don’t really know where I am. [Laughs] 


It sounds like you have assembled two really strong teams at both of your locations. What’s your strategy when picking new team members?

It’s been a lot of trial and error to get where we are. And it was certainly a little easier getting it going in Fort Collins after having the experience in Boulder. There was a lot of trial and error in Boulder. By the time I had to build a team in Fort Collins I felt I knew what I was asking of people and could better pick who would be a good fit. One thing I learned is that it’s really all about people’s attitudes and potential more than their experience or credentials. I look for people that are hungry, have grit, want to be part of a team, and want to grow and succeed. They can come from any background – there are many people on my staff that don’t have college educations. But, if they have been working since 16 and know how to bust their butt, work hard, and care about delivering great customer service –  that’s huge! That’s all we need! Then we can train them to do their job.


So we are here celebrating that you made over 100k in gross revenue in July! During a pandemic! What does that entail? 

In the Boulder location, our summers are super busy. Over the years we have steered over the leases so they all tend to turn over in the June/July time frame. We have just tons of leasing and renewals going on during those months. So it really spikes our revenue. I think our average revenue in Boulder this year will be on the order of 75-80 thousand a month. But, in June it was 96, and July it was 106. It’s really our sales and leasing team that is just going bonkers! We are signing 20-25 leases and 30-40 renewals each month during the summer. So it is super busy on the leasing front and that is what spikes the revenue. 


Also, I was on vacation for 2-weeks in July. And it is typically our busiest month and our highest revenue month of the year. My team doesn’t mind me going away. They kind of rise to the challenge –  they like to show that they can crush it when I am gone. I am very proud of the aspect that the business can basically run itself whether I am there or not. 


What challenges have you faced during the pandemic and how have you overcome them?

We have been pretty lucky. I don’t know how much credit to take for this whether we are just in a good location with decent jobs so a lot of people haven’t been laid off during this time. Or whether we have an effective screening process. A lot of it is probably luck that we haven’t been impacted as much as we could have. I think it is part of being in a good location with more tech jobs. 


Any advice for other owners trying to grow their business? 

I have a few themes that come to mind when I think about what made a big difference in growing the businesses. 

The book, “Good to Great” has several key themes in it that I think are huge for franchisee success. One theme is to get the right people on the bus. Once you have the right people on the bus then the next theme is The Hedgehog principle which is about focus and consistency. We have always had a narrow focus on just doing property management and not buying and selling. Also, following what Sandy, Scott, and Patrick have been telling us from the beginning: be super consistent with marketing and very focused. For us, we focus very hard on real estate agents and marketing to them. And I think that did help us during COVID because we couldn’t do any marketing for the last 6-months but we still have our phones ringing off the hook from real estate agents referring business to us.

I have always believed in incentivizing the right behavior. I’ll bonus people for doing a certain amount of marketing each month, bringing in a certain amount of new owners, or signing so many leases. Whatever I am trying to accomplish I’ll try to think of some incentives for that. Also, metrics are a big deal! I had a boss that used to say “If it matters it gets measured. And if it gets measured it gets done.” It took us a lot of years to figure out what parts of our business we should be measuring. Now, we measure tons of stuff and I think it really helps align the business and keep everyone focused.

Aside from those things, lots of communication. We have weekly team meetings in both locations – we’ve always had weekly team meetings. We have the exact same agenda for each weekly meeting and it tends to last anywhere from one to two hours a week. Boulder is big enough that we have three teams: a sales team, a maintenance team, and an admin team, so we have monthly meetings for each of those teams where we go over the metrics from the last month to see how they are doing. I am kind of a geek about planning, goal setting, and budgeting so I work hard to prepare a good budget for each location each year, and I also do an annual planning meeting at each location. The annual planning meetings take about 4 or 5 hours each, and we set aside the day to look at last year’s performance, brainstorm improvement ideas, and set goals and metrics for the next year. 

Lastly, I think a lot of it is loving your team. Treat people with kindness and respect, try to grow their careers, and have each of them individually set goals and try to coach them to success. Fellow franchisee Socrate Exantus shared a quote with me  that I’ve tried to embrace which goes something like, “if you want to be wildly successful then you have to bring people along with you and work to make other people successful too.” If I can help make the staff members on my teams more successful, then I know I will be that much more successful in turn. Always strive for a win-win culture.


Are there any final points you would like to make? 

The only other thing is that I realize that I’m lucky with our location in terms of our higher rents and good business climate that makes it easier for us to get a higher revenue compared to some locations. We do not have the most units in the franchise network. So, in a way, it is almost not fair that there are franchisees with 100+ more units than us and we might be making more money. However, one thing I think has made a difference for us is we have always been very strict about our contract terms and we don’t undersell ourselves. Every single one of our management agreements so far has the exact same management fee terms. We were much more tempted to compromise on business terms in the beginning. But, I listened to what Sandy, Scott, and Patrick were telling me at the time, and I stuck to our guns. Now we have great contract terms throughout our portfolio. That has helped our revenue a lot – the fact that we didn’t buckle early on when we were more desperate for business. We kept our confidence, stuck to our guns, and negotiated good contract terms. Now we are benefiting from that. 


Contact Simon Heart:

Phone: (720) 428-2100

Fax: (720) 428-2105



With a staff that offers thirty years of experience in the property management arena, the All County® Property Management Franchise opportunity is one that allows franchisees to work under the umbrella of a well-established firm – one that is licensed, insured, and an established leader in the property management industry. Our systems, training, and ongoing support will help you build a property management business fueled by long-term residual income.


Learn more here:

Check out Our other Blogs:

Follow us on Facebook: